Showtime: Ingredients of a Great Craft Booth

Two weekends ago, my mom and I spent all day Saturday an antique mall. Because apparently that’s what one does when she should be home sewing for an upcoming show… In my defense a) it was my birthday, b) I did accomplish some research for how I want to furnish and set up my booth in June, and c) I scored some supplies and display props for the show as well as a thing or two for my own personal collection… of which I probably have too much of….but that’s a problem for another day.

Before I share what I think makes a great display, I’ll share some of my finds from our trip…



Ok I didn’t really buy the car, just saw it in the parking lot. But it was my color…

I still have a thing for turquoise and teal… I just can’t help myself… The things I bought even matched the shirt I was wearing that day… is there a 12 step program for this? I’m sure I can quit anytime…

Moving onto to why you’re here… I had this post brewing since last week and then a friend pointed me to another awesome post for Selling out at Your Craft show this morning, so I figured I was on the right track! In honor of that and my inspired time at Through the Garden Gates Antiques, I offer you my thoughts on:

1. Height is free. Varying display heights keeps things interesting and pleasing to the eye. You paid for the whole volume of the space not just the footprint so why not maximize it? Just like everyone can benefit from a high heel shoe, using your height wisely can put you head and shoulders over the rest. One year I borrowed a large old chalkboard on wheels to use a backdrop at one of my shows. It added height and the ability to hang banners up at eye level- plus I had a space for signage too.

2. Catch their eye. A few years ago at a show I set out some bowls molded from vintage records and scrabble tile magnets in front of my main display as a fun addition to my softer fabric items. And I noticed that suddenly I was drawing the attention of almost every man, woman and child there! Even if they didn’t buy anything almost everyone stopped to comment on those funky revamped finds. And all of a sudden, I realized it was all about having something eye-catching to invite folks into your space. I may have to make myself one of these signs this summer… it cracks me up and would make me pause at someone’s booth.

3. Fill in the blank space. Even if you don’t have anything tall or big to sell, can you fill up the space between the top of the table and the top of your tent? Or the back wall of your booth if you’re indoors? At the antique mall there were several layouts with these fabulous big paper flowers in neutral colors hanging from the ceiling. Other booths had simple PVC framed walls with hanging fabric strips to add texture, interest, and balance to what was displayed below eye level without being over powering. Here’s one example of some fabulous pom pom flowers via Etsy– simple and chic but they make a big impact and with pinterest the possibilities are endless for what you could DIY.

4. Mind your color wheel. Certain colors play really well together- others not so much. A lot of booths I saw that weekend stuck to a limited color palette of neutrals like tans, whites and blacks or all black with one or two strong accent colors thrown in. Those that didn’t achieved just as awesome of an effect by grouping their like colors together which was just as pleasing. But don’t forget that opposites attract too -be mindful of the trends- grey and mustard, turquoise and white, coral and navy- and see what you can pair up to make your display the most striking to the eye color-wise.

5. Arrange small items for a big impact. The best booths have a mix of small and large items. Not only will multiple sizes of goods provide height and varied surfaces instantly (remember the first tip?) but they also provide more price points and hopefully capture a greater range of customers. Besides, if we were all the same or sold all of the same type or size of thing how interesting would that be? However if your goods are all similar in size, you can still incorporate medium and large display items like trays, crates, buckets, or baskets to group them by item or color and Bam! Instant bang for your buck. For instance see that little green metal box I found in the first picture? I have a bunch of smaller items that will nestle nicely in there. Need more proof? This gal has perfected this art and she has some other great tips for styling your booth as well!

Combine all these elements together and mix well adding a generous pinch of not taking yourself too seriously (remember this is supposed to be fun??!!) and you’ll be on your way to having a great time setting up your own craft or vintage fair space! {Funny how most of these tips are really applicable to decorating my living room too…one more thing that’s been diverting my attention lately…!}

Can’t wait to hear what you’ve been up to!




5 thoughts on “Showtime: Ingredients of a Great Craft Booth

  1. Valerie Sisco at Grace with Silk says:

    You got me! I seriously thought that blue vintage car was yours! So many great ideas and oh I loved browsing through the links — it made me feel like I was in the booths (and I saved a whole lot of $$ just looking via my computer screen!) I’m always interested in what makes an interesting booth — (I love white furniture and mirrors) but I’m surprised when some booths don’t use all their size and vary the height of their displays — great tip! I CAN’T WAIT to see your booth next month — well, in photos, of course — you might NEED to get that big-girl camera! 🙂

    Liked by 1 person

    1. Heather says:

      : ) I wish!!! There’s a big teal box truck sitting at a car place on the way to work!! Ya never know…!
      Love your comment on saving money!!! Yes that’s the way I have to do sometimes too- just remove myself from temptation 🙂 Window shopping is always free!
      I can’t wait to see it either!?!?! Hopefully it turns out in real life like I picture in my mind!


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